Marketing Executive Job Description
This Marketing Executive job description template is optimized for posting online job forums or careers pages. Also, it can easily be tailored to meet your company’s needs.
Marketing Executive responsibilities include:
- Creating and implementing intelligent as well as effective marketing strategies.
- Organize and manage advertising/communication campaigns (e.g., social media, television, etc.), exhibitions, and promotional events.
- Conducting market research and analysis to assess trends, brand awareness, and also competitive initiatives.
Job Brief
We seek a talented Marketing Executive to execute marketing initiatives for our organization. Therefore, you will coordinate creative campaigns and promotional events that can make a difference in our company’s success in accordance with industry trends and customer needs.
The optimal candidate must have a passion for the “art” of marketing as well as a wealth of ideas for constructing effective strategies. Moreover, one must have a robust arsenal of techniques and methods to promote our products, services, and public image.
Eventually, the objective is to reach out to the market and cultivate consumer interest in our products and services to bolster our reputation and enable our continued growth.
Responsibilities
- Create and implement effective and innovative marketing strategies.
- Manage advertising/communication campaigns (social media, television, etc.), exhibitions, and promotional events.
- Conduct market research and analysis to evaluate trends, brand recognition, and competitive initiatives.
- Conduct and manage surveys to evaluate customer requirements and loyalty.
- Draft copy for various marketing materials (brochures, press releases, website content, etc.).
- Maintain relationships with media vendors and publishers in order to collaborate on promotional endeavors.
- Monitor the progress of campaigns using diverse metrics and submit performance reports.
- Collaborate with managers in budget preparation and expense monitoring.
Requirements and Skills
- Proven experience as a marketing executive or in a comparable position.
- Excellent knowledge of market research techniques, data analysis, and statistics.
- Expertise in the principles of strategic planning and marketing best practices.
- MS Office and marketing software (e.g., CRM) expertise.
- Knowledge of social media and web analytics (such as WebTrends).
- Excellent interpersonal and communication abilities.
- Highly developed organizational and time-management skills.
- Creativity and business acumen.
- Bachelor’s degree or higher in marketing, business administration, or a relevant field.
Salary Range
The average monthly salary for Marketing Executive jobs in Malaysia ranges from RM 3,200 to RM 4,000.
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