This Product Marketing Manager job description template is optimized for posting on online job platforms or careers pages. It can be easily edited to meet your company’s needs.
The Product Marketing Manager is responsible for the following:
Examining the company’s products and their user benefits
Developing effective marketing plans and strategies
Collaboration with design, acquisition, and other teams to market products.
Job Brief
We seek a Product Marketing Manager to oversee our outbound marketing efforts. You will be responsible for presenting our products in a manner that reinforces our brand and increases sales.
This position requires creative and quantitative thought. You should be familiar with various product marketing strategies, such as email campaigns and pricing strategies.
Your objective will be to develop and implement the most profitable positioning and promotion strategies for our products.
Responsibilities
Analyze firm merchandise
Translate technical details into user benefits.
Follow and analyze market trends for product positioning.
Develop strategies for product marketing (pricing, advertising, and product launch).
Create persuasive messages for all marketing channels (landing pages, ad campaigns, etc.).
Implement strategies in collaboration with diverse teams (design, content, acquisition, product, and sales).
Test marketing product characteristics, press releases, and ad copy
Utilize pertinent KPIs and customer feedback to assess initiatives.
Requirements and Skills
Proven track record as a Product Marketing Manager, Brand Manager, or comparable position.
A design and writing background is an advantage.
Expertise in market research
Familiar with product marketing techniques (such as integrated marketing campaigns).
Expertise with web analytics tools (Google Analytics, WebTrends)
Outstanding communication abilities
A keen sense of detail
Creative ability
Mind analytical and solid quantitative abilities.
Bachelor’s degree or higher in Marketing, Communications, or a related field
Salary Range
The average monthly salary for Product Marketing Manager jobs in Malaysia ranges from RM 6,250 to RM 8,750.
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Anisa is a writer who focuses on career and lifestyle topics in an effort to motivate both job searchers and employers towards greater fulfillment in their professional lives.
Product Marketing Manager Job Description