Successful Marketing Career: 5 Essential Tips to Have in Your Resume

To achieve good results in your field and climb the marketing success ladder, you’ll need to have a well-written and formatted resume. The document should not be longer than one page – everything over one page might lack quality value. Depending on the type of job you will apply to, you’ll need to consider personalising your resume accordingly. Some companies are interested in reading about your hobbies and interests, while others – to put it bluntly – couldn’t care less.

Make sure you research the business you intend to work for prior to applying so that you have an idea of what qualities they’re looking for in an employee and what type of jobs they have available. Also, you might want to search for what former employees have to say about the place. Getting a marketing job can be tricky – if you don’t fit in with the team, you’re doomed to have a pretty dull life at that company. Now let’s see what you should have in your resume.


The Value Statement

Your resume’s introduction is very important. That’s the first section that your recruiter will check out. What is a value statement after all? A value statement is any statement that can and will demonstrate your skills or value for a specific company. These five sections are quite essential to include. Don’t skip any of these next tips –

Your job title – who are you working for and what are your abilities? This is the first thing you should consider including in your value statement.
What is your industry focus? What do you specialise in? Make sure you don’t give out too much information. Keep it simple and to the point but define the terms which need to be defined.

Include how many years of experience you have! Very important!

Education – include the basic details of your education. You don’t need to write down how much time you spent in school or which college you attended. Include your degree levels (e.g. Bachelor’s or Master’s) and what your focus was. Don’t include minors of other interests here.

What did you achieve? What are your accomplishments, briefly? Include a review of your best outcomes and write a short paragraph about them. Expand on your achievements in your results section below (see point 2).


Quantifying Results

There are many ways in which you can quantify your results in your resume. Doing so is important to any recruiter! It will make you stand out of the other applicants and highlight your best qualities, and thus, make your interviewer’s life easier. Are you good at recruiting new people or is your main focus training them? Are you a good project manager? How do you handle harsh situations? These questions should all be answered in this section of the resume.

Money-based results – you have two choices here: either show them how much money you brought into the company or prove how much money you saved for it. Including numbers is recommended.

The percentages – Tobias Holman, co-CEO at Edu Birdie believes that including metrics in your resume is another smart way to prove your efficiency. Try something such as, “reduced costs by X per cent and had an increase in productivity of Y per cent.”

Volume – don’t hesitate to include the volume of outcomes you’ve accomplished. If you helped with an upturn in sales volume, write that down! If you sold quite a large number of units in a relatively short amount of time, include that. Other volume accomplishments: the number of people you hired, how many people you managed, or the amount of money won through writing successful grants.

Ranking – if you’re the number one producer in your field, don’t hesitate to include that in your resume.

Ratings – if you were chosen employer of the month at any point in your career, that means your results were outstanding; it also means that you possess great teamwork qualities since the only way you can get there is with your team representatives’ votes. Include this in your resume as well! Everything counts.


The Format

HR Software managers recommend structuring your resume the following way:

Summary: of your skills and accomplishments

Experience: with job titles, start and end dates

Strengths: what you are the best at; good examples include natural leader, good organizer, public speaker, analytic thinker, etc.

You can list your accomplishments, experience, strengths etc. by (1) listing them separately on a piece of paper, (2) see which skills of yours mark the required job skills, (3) select keywords (see next point for more details), and (4) show your outcomes, don’t just tell them.

Keep in mind: according to custom essay writing professional blogs, top skills trending now are video and audio production, social media marketing, creativity, and sales leadership.


Important Keywords

Using keywords in your resume is very important as your recruiter won’t have to search for specific words endlessly throughout your resume. The more focused and personalised your resume is, the easier your interviewer’s job is. That makes your application stand out! Here are some tips you should follow –

Be specific – include only words that relate to the position you’re applying for. Prove that you are a good match by making smart use of your qualities – point out exactly what they want to see!

Research your company’s values and mission – look at their proposition and see what sets your company apart from other similar businesses. You then need to design your keywords in such a way for them to fit the firm’s values. You can use LinkedIn, Twitter or even Instagram to see what they are looking for.

Use just enough keywords – using too many won’t be useful as it will bring your resume quality down, yet not using enough is not productive either. Find a balance.
Use a wide range of keywords – combine hard and soft skills together, mix up certifications with diplomas, try to include a little bit of everything. However, only highlight the important aspects of your professional or academic education, don’t use up space for unnecessary comments.

Sprinkle your keywords everywhere, don’t just condense them in a specific place. You might want to pay close attention to this part, especially if your company uses a specific program for finding keywords.


Writing the Cover Letter

The cover letter is closely related to your resume since the two are always being sent together. There are some do’s and don’ts you should respect, so here is some quick advice on both of these points:


What you should do:

  • Don’t mention that you are particularly interested in this or that role. Maybe you fit better in another area of the company where pay is higher. Don’t assume you already know what positions they are looking for. Keep your options open.
  • Underline one or two aspects of your work life that comes handy in the job you are applying for. What are your most relevant qualities and why?
  • Show who you are. Why do you like what you do? What made you start in the first place? Include one or two facts, not more.

What you shouldn’t do:

  • Don’t use words that are inappropriate or too exquisite (e.g. synchronicity).
  • Keep your cover letter shorter than one page (as well as your resume).
  • Don’t pretend to have an interest in things you are not passionate about.
  • Tell them the real reasons for applying for this job (not only because you need to survive). Tell them why you would fit well long term and what your goals are. Tell them why you are excited to work for them!


Wrapping Up

To be successful in your marketing career, you need to learn how to sell your image and attend those interviews. Make sure you quantify results, include a value statement and important keywords, and structure your resume the right way. Good luck!


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Kurt Walker has been working as a lab report writer at Assignment Geek and Brill Assignment in London for 3 years. He is also a professional content writer and journalist at Best Essays and in such topics as inspiration, productivity, education, and technologies. His part-time job at helped him develop on these subjects and gain insightful knowledge.

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