Social Media Specialist Job Description
A Social Media Specialist is a competent professional who develops as well as implements social media strategies. They produce engaging content, optimize company pages, and also promote community engagement. Moreover, by utilizing their social media marketing and analytics knowledge, they increase consumer engagement, website traffic, and revenue.
Use this sample job description for a social media specialist in order to identify qualified candidates for your company. Feel free to modify the duties and responsibilities of a social media specialist, as well as their listed qualifications, to meet your specific requirements. Social Media Managers and also Digital Marketing Specialists are occupations with comparable employment titles.
What is a social media specialist?
A social media specialist is a competent professional who develops as well as implements social media strategies. They produce engaging content, optimize company pages, and also promote community engagement. Specifically, Social Media Specialists are fluent with a variety of social media platforms and employ analytics to increase consumer engagement, website traffic, and revenue.
What does a social media specialist do?
A social media specialist is responsible for developing and implementing social media strategies, generating. Besides that, they also in charge of publishing daily content, optimizing company pages across multiple platforms, moderating user-generated content, analyzing social data, and collaborating with other departments. All of these are done in order to manage reputation and coordinate actions. They have web design and online marketing knowledge and social media marketing expertise. A social media specialist is client-focused, meticulous, and capable of effective multitasking.
Job Brief
We are looking for a motivated Social Media Specialist to engage with virtual communities and network users.
We intend to achieve exceptional customer engagement, nurture intimacy, increase website traffic, and boost revenue by strategically implementing the social media marketing roadmap.
The ideal candidate must have a thorough comprehension of social media platforms and how to optimize content for maximum engagement.
As a brand representative, you will actively engage in relevant conversations, subtly promoting our products/services while assisting existing and prospective customers.
Your knowledge of social media marketing will be crucial to achieving our objectives and establishing solid brand connections.
Responsibilities
- Construct and implement a social media strategy by conducting competitive analysis, platform selection, benchmarking, message development, and audience identification.
- Generate, edit, publish, and distribute daily content (original text, images, video, or HTML) that encourages community members to take action and fosters meaningful connections.
- Establish and optimize company pages on each platform to boost the visibility of social content.
- Moderate all user-generated content in accordance with each community’s moderation policy
- Create editorial calendars and schedules for syndication.
- Capture and analyze the appropriate social data/metrics, insights, and best practices, and then act on the information to achieve continuous improvement.
- Collaborate with other departments (customer relations, sales, etc.) to manage the company’s reputation, identify key actors, and coordinate actions.
Requirements and skills
- Proven experience as a social media marketer or digital media specialist.
- Outstanding consulting, writing, photo/video/text editing, presentation, and communication skills
- Demonstrable social networking experience and familiarity with social analytics tools
- A sufficient understanding of web design, web development, CRO, and SEO
- Understanding of online marketing and the principal marketing channels
- Positivity, attention to detail, and customer focus, with strong multitasking and organizational skills.
- Fluency in the English language
- Bachelor of Science in Communications, Marketing, Business, or Public Relations
Salary Range
The average monthly salary for Social Media Specialist jobs in Malaysia ranges from RM 5,150 to RM 7,650.
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