Instagram is a photo and video-oriented social media platform. It can be an effective marketing tactic. It enables you to build a company’s brand and promote products and services without spending money on advertising efforts. If you work in marketing or advertising, learning more about Instagram marketing and advertising can be advantageous.
How to create a successful Instagram marketing strategy:
Create goals and intention for Instagram marketing
Determine if Instagram is the best platform for the company you’re working for. In order to do this, you must define the goals and intentions on why you’re doing marketing on this app. It is important to determine if your target audience can see the content you’re putting out on the platform. For example, if you were to be promoting a company that sells denture cream for elderly dental care. If that was the case, then Instagram may not be the best platform for reaching the correct audience.
2. Understand your target user and consumer audience
Once you’ve determined that Instagram is the best platform for marketing your company, conduct more research to learn more about the customers you want to target. When defining a specific target audience, you might include age, interests, income, gender, and region.
3. Build an account and optimise your profile and bio
In order to build an account, you must access the website or the mobile version of Instagram and click ‘Sign Up’. You will need to provide several contact details and choose a unique account name. It is best to have several options for the account name and choose the best one that fits with the brand or company. For example, if you were to promote sunscreens, you may make your account name sunscreen related. You can also include a short description in the profile that explains what the account is all about and a few minor details of the company.
4. Research strategic niche and marketing hashtags
Depending on the specific market for your products, you may use hashtags to reach your audience. In order to research the market hashtags, you can look at your fellow competitors’ Instagram accounts and identify what hashtags they use. You can also test other hashtags to see which of your posts reach the target audience the most.
5. Design and upload both regular posts and stories
You must upload on a regular basis in order to create an audience and develop people’s interest in the product. On Instagram, you can upload many types of content such as posts, stories and even Reels. It is recommended that you upload posts at least three times a week. If you were to use stories, you can upload between one to seven per day to keep users and followers engaged.
6. Track performance and make strategy adjustments
In order to ensure that your account performs well, you can perform and make any required adjustments. You can identify the likes, comments and views on the stories based on the metrics. For example, you may identify that certain times of the day have gained more likes and views compared to other times.
